It takes a unique individual to develop an idea and make it concrete. Think about it. You’re trying to develop an iconic way to identify a particular product and establish a distinctive image to the general public. Branding is one of the most important marketing tools that differentiate between success and failure.
Whether you’re a young entrepreneur developing your first business or a major organization in need of re-branding. Keep reading because I have 10 tips to help you succeed.
Miss. Monet’s List
- Communicate your story: Who doesn’t like a great story? People relate to stories. Share the what and how you do in a way that connects to your targeted audience. For instance, Budweiser’s 2017 super bowl commercial is a great example of sharing your narrative.
- Core Values: Create, follow, and communicate [company] values to employees and consumers. Culture is more important than a logo. If your culture is strong, employees will deliver excellence to consumers (Yohn, 2014). Reputation is important in order to succeed.
- Be different and consistent: It’s OK to be different. You determine your persona. Just make sure your persona aligns with your core values. Remember, it’s important to be consistent when communicating your messages.
- Know your audience: Every product isn’t created for everyone. In order to be successful you MUST know your audience. Signorelli (2014) suggests, “…the brand itself can help its audience identify with important values and beliefs that are strongly adhered to and shared by other members of that audience,” (p. 33).
- Color outside of the lines: Each color has a meaning as it pertains to your brand. Learn how color impacts your brand below:
6. Engage your audience: Today, consumers are interested in the experience a company provides. Great brands engage others, which builds long-term relationships (Yohn, 2014).
7. Innovate: “The future of business is about creating experiences, products, programs, and processes that evoke splendor and rekindle meaningful and sincere interaction and growth,” (Solis, 2013, p. 7).
8. Learn from your mistakes: Mistakes teach us what NOT to do moving forward. Learn from it and move on. You must persevere.
9. Listen: Listen to feedback from consumers and respond accordingly. Bad experiences are shared in real-time because of social media and technology. People share everything (Solis, 2013), so be prepared to address concerns, questions, etc.
10. Be Open: Change is inevitable. Anticipate and embrace change—it’s the only way you will remain successful.
Developing a brand and organizational identity has its challenges and advantages. Follow my 10 Best Practices and you’ll achieve much success. Good luck!
To read my final paper click here.
COM 664 studies the behaviors organizations use to develop and communicate its inimitable brand identity in the 21st century. This course will investigate the challenges organizations face in order to gain its competitive edge in an evolving marketplace. Students will learn effective and innovative ways to craft brand identity through traditional and mediated platforms. This course will also investigate the ways in which employees’ personalities are interconnected with organizational identity.