The Meltdown: ‘Uh-Oh Yeezy


Hello and welcome to Week 6. I am required to create a digital presentation of an ‘uh-oh’  strategic communication moment and an analysis using a theorist from the text. I chose Kanye West and his [November 2016] bizarre rant during his concert in Sacramento, CA. I also selected the Goffman Theory and used the impression analysis. The title of my presentation is The Meltdown: ‘Uh-oh Yeezy!’ presented by myself, Miss Monet.

What you learned about the content you presented by making this presentation?

Some theories are easier to understand than others. I believed the Goffman theory was a great fit for the Kanye West situation. I learned that a theory can help one discover an underlying issue or elephant in the room. Kanye West has mental health problems. His backstage has become his frontstage. Unfortunately, he is famous, so dealing with a sensitive matter in public can be overwhelming [I imagine].

What did you learn about media production by making this presentation?

I know how to use Screencast-O-Matic, but it has been sometime since I last used it—I am not 100% happy with the final product; however, I learned to press forward and grow from the experience. It’s about the process and not necessarily getting 100%. Overall, my frontstage and backstage collided. I learned that I enjoy working behind the scenes in media production; not in front of the camera. My preference is radio production because it’s an enjoyable experience, and I’m a natural—this project confirmed it for me.

How did you push yourself beyond your previous skills in media production to complete this project?

Physically, I pushed myself to the limit. I’m a full-time grad student, work a 4/10 schedule, I’m the Church Clerk [had to organize Quarterly Conference this week], and I’m active in my sorority; so I had a lot of commitments this week. Still trying to find a balance. In undergrad, my main job was to live on campus as full-time student [over a decade]. I enjoyed the opportunity to intern at Radio One in the production department and the opportunity to host the gospel show on WSHA 88.9 FM at Shaw University. Working in front of the camera has pushed me beyond my previous skills in that, I’m expressive and I make faces.




Oral Presentation


Initially, I thought the oral presentation would be easy. However, choosing a topic became challenging. Some theories are easy to comprehend than others. I find it easier to apply Habermas’s theories to situations—it just makes sense to me. I can identify with truth, truthfulness, and legitimacy.

Media production is something I’ve always enjoyed. I was a production intern at Radio One while attending Shaw University years ago. Working behind the scenes is fulfilling; especially when you view the finished product—it’s a sense of accomplishment. Media production is time-consuming, but I can literally spend hours letting my creative juices flow.

This time I decided to “brand” my [Miss. Monet] podcast and create a jingle. In order to create the jingle, I did additional research. I researched free music to download and decided to use my signature phrase, ‘hello scholars’. Locating my Radio One [intern] CD from college was helpful in that I incorporate an old commercial. Overall, the majority of my time was spent producing the show.



Book Review: Engage!: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web

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Hello Scholars! I am excited to share my book review with you. It is my hope to keep you ENGAGED as we discuss this week’s chosen book. ~Miss. Monét







Solis, Brian (2011-02-25). Engage! Revised and Updated: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web. Wiley. Kindle Edition.



About Brian Solis

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