Wright, K. & Muhtaseb, A. (2011). Personal relationships and computer-mediated support groups. In Wright, K. & Webb, L. (Eds.), Computer-mediated communication in personal relationships (pp. 137-150). New York, New York: Peter Lang Publishing.
Finding love online is the new “norm” [today], but what happens to your digital persona when you’re in a relationship? Do you go public? If so, when? Is there a “proper” way to breakup on social networking platforms? The Breakup 2.0: Disconnecting over new media, written by Ilana Gershon (2010) explores the various media ideologies and mediums people use to end romantic relationships. Gershon, a college professor at Indiana University interviewed her students to ask the following question: ‘what counts as a bad breakup?’.
It takes a unique individual to develop an idea and make it concrete. Think about it. You’re trying to develop an iconic way to identify a particular product and establish a distinctive image to the general public. Branding is one of the most important marketing tools that differentiate between success and failure.
Whether you’re a young entrepreneur developing your first business or a major organization in need of re-branding. Keep reading because I have 10 tips to help you succeed.
Miss. Monet’s List
Communicate your story: Who doesn’t like a great story? People relate to stories. Share the what and how you do in a way that connects to your targeted audience. For instance, Budweiser’s 2017 super bowl commercial is a great example of sharing your narrative.
Core Values: Create, follow, and communicate [company] values to employees and consumers. Culture is more important than a logo. If your culture is strong, employees will deliver excellence to consumers (Yohn, 2014). Reputation is important in order to succeed.
Be different and consistent: It’s OK to be different. You determine your persona. Just make sure your persona aligns with your core values. Remember, it’s important to be consistent when communicating your messages.
Know your audience: Every product isn’t created for everyone. In order to be successful you MUST know your audience. Signorelli (2014) suggests, “…the brand itself can help its audience identify with important values and beliefs that are strongly adhered to and shared by other members of that audience,” (p. 33).
Color outside of the lines: Each color has a meaning as it pertains to your brand. Learn how color impacts your brand below:
6. Engage your audience: Today, consumers are interested in the experience a company provides. Great brands engage others, which builds long-term relationships (Yohn, 2014).
7. Innovate: “The future of business is about creating experiences, products, programs, and processes that evoke splendor and rekindle meaningful and sincere interaction and growth,” (Solis, 2013, p. 7).
8. Learn from your mistakes: Mistakes teach us what NOT to do moving forward. Learn from it and move on. You must persevere.
9. Listen: Listen to feedback from consumers and respond accordingly. Bad experiences are shared in real-time because of social media and technology. People share everything (Solis, 2013), so be prepared to address concerns, questions, etc.
10. Be Open: Change is inevitable. Anticipate and embrace change—it’s the only way you will remain successful.
Developing a brand and organizational identity has its challenges and advantages. Follow my 10 Best Practices and you’ll achieve much success. Good luck!
COM 664 studies the behaviors organizations use to develop and communicate its inimitable brand identity in the 21st century. This course will investigate the challenges organizations face in order to gain its competitive edge in an evolving marketplace. Students will learn effective and innovative ways to craft brand identity through traditional and mediated platforms. This course will also investigate the ways in which employees’ personalities are interconnected with organizational identity.
Hello and welcome to Week 6. I am required to create a digital presentation of an ‘uh-oh’ strategic communication moment and an analysis using a theorist from the text. I chose Kanye West and his [November 2016] bizarre rant during his concert in Sacramento, CA. I also selected the Goffman Theory and used the impression analysis. The title of my presentation is The Meltdown: ‘Uh-oh Yeezy!’ presented by myself, Miss Monet.
What you learned about the content you presented by making this presentation?
Some theories are easier to understand than others. I believed the Goffman theory was a great fit for the Kanye West situation. I learned that a theory can help one discover an underlying issue or elephant in the room. Kanye West has mental health problems. His backstage has become his frontstage. Unfortunately, he is famous, so dealing with a sensitive matter in public can be overwhelming [I imagine].
What did you learn about media production by making this presentation?
I know how to use Screencast-O-Matic, but it has been sometime since I last used it—I am not 100% happy with the final product; however, I learned to press forward and grow from the experience. It’s about the process and not necessarily getting 100%. Overall, my frontstage and backstage collided. I learned that I enjoy working behind the scenes in media production; not in front of the camera. My preference is radio production because it’s an enjoyable experience, and I’m a natural—this project confirmed it for me.
How did you push yourself beyond your previous skills in media production to complete this project?
Physically, I pushed myself to the limit. I’m a full-time grad student, work a 4/10 schedule, I’m the Church Clerk [had to organize Quarterly Conference this week], and I’m active in my sorority; so I had a lot of commitments this week. Still trying to find a balance. In undergrad, my main job was to live on campus as full-time student [over a decade]. I enjoyed the opportunity to intern at Radio One in the production department and the opportunity to host the gospel show on WSHA 88.9 FM at Shaw University. Working in front of the camera has pushed me beyond my previous skills in that, I’m expressive and I make faces.
Initially, I thought the oral presentation would be easy. However, choosing a topic became challenging. Some theories are easy to comprehend than others. I find it easier to apply Habermas’s theories to situations—it just makes sense to me. I can identify with truth, truthfulness, and legitimacy.
Media production is something I’ve always enjoyed. I was a production intern at Radio One while attending Shaw University years ago. Working behind the scenes is fulfilling; especially when you view the finished product—it’s a sense of accomplishment. Media production is time-consuming, but I can literally spend hours letting my creative juices flow.
This time I decided to “brand” my [Miss. Monet] podcast and create a jingle. In order to create the jingle, I did additional research. I researched free music to download and decided to use my signature phrase, ‘hello scholars’. Locating my Radio One [intern] CD from college was helpful in that I incorporate an old commercial. Overall, the majority of my time was spent producing the show.